• Hypoallergenic

    100% Pima cotton — naturally gentle on the most sensitive skin

  • Handmade Quality

    Crafted with care, made to last every wash and every memory

  • Softens with Time

    Pima cotton is the cashmere of cottons. Each wash makes it softer, never rougher

Why we chose the cashmere of cotton

We never planned to start a baby clothing brand. We planned to be parents

But after our first was born, what we loved was priced out of reach. What we could afford pilled, scratched, or faded after a handful of washes. So before our second baby arrived, we decided to make what we wished existed — Pima cotton, the cashmere of cottons, made every choice underneath in service of one question: Is this gentle enough?

If it isn't, it doesn't make it into the collection

Read our story →

The Collection

Three signature prints. One impossibly soft cotton.

The gift they'll remember you for

  • Free shipping

    On every order over $50, anywhere in the US

  • 30-day returns

    Easy returns on unused items. Especially easy on gifts

  • Made for sensitive skin

    Pima cotton is naturally hypoallergenic and dermatologist-friendly